We follow a structured process to analyze, assess and measure the maturity level of you organization and the core competencies required to expand your business internationally.
What areas do we assess?
- Vision, objectives and strategy: We assess the robustness of the commitment and strategy from the general management
- Products/Services: We assess whether the offering meets the requirements for the target international markets, and if it is competeitive against the competition
- Competencies: We assess the capabilities and competencias of the sales and marketing teams, especially with regards to digital marketing activities.
- Marketing: We evalute the digital marketing plans and tools and their maturity to support the sales activities
- Systems: We assess the systems used for the management of sales and marketing activities, as well as the structure of the KPIs defined to measure the achievement of the desired objectives.